Gilt Noir Concierge Landing Page

Company: Gilt
Role: Visual Designer
Device: Desktop
Tools: Sketch, Invision
Overview

Saks launched an initiative to refresh its Loyalty page, which had not been updated in several years and felt outdated.
The goals were to modernize the design, improve messaging, address user pain points, and make the page easier to update.

This transformed campaign collaboration from disconnected to fully integrated—keeping everything in one place.

Requirements
  • Make the page dynamic and easily updatable
  • Incorporate clearer, updated program language
  • Add a dedicated section for Marketing promotions and events
  • Improve login and balance-check experience
Team Members & Collaborators

Account Manager

Responsible for overseeing the project. Provided the brief and facilitated meetings.

Concierge Team

Work with concierge members and provided customer feedback.

Dev Team

Engineers and QA responsible for translating designs into code and ensuring accurate implementation.

My Role

Gathered requirements, mapped user flows, created lo-fi wireframes, and coordinated across teams to ensure alignment.

Process Steps
1. Kick Off
  • Gathering requirements from the Stakeholder
  • Meet with the Concierge team to get more insights on the program.
2. Research & Brainstorm
  • Competitive research on other brands
  • Brainstorming with the team ( Stakeholder, Concierge & Copy )
3. Content & Design
  • Working with Copywriter to set the tone of the program
  • Created wireframes for desktop & mobile using sketch
  • Provide direction to the creative team on the photographs
4. Build
  • After Presenting and getting approval for the layout and design
  • Handing it off to dev to make sure it was implemented on desktop and mobile
  • Present final designs with stakeholders and keep CS informed so they can communicate with their customers
Onboarding

New & Existing Customers will receive an onboarding email highlighting the benefits of the program.  

They are prompted to fill out a form for a better personalized experience from their dedicated concierge.

Dedicated Concierge After onboarding, they land on the pagewhere they see a quick bio of theirconcierge.

There are social icons giving them easy access. This also helps create a better experience for the user since they can see who their concierge is.

Dedicated Concierge

After onboarding, they land on the page where they see a quick bio of their concierge and a way to connect via the social icons.

Membership Benefits

A dedicated personal shopper & stylist to ensure they get the best experience and get exclusive offers.

Insider info and access to Gilts luxury vintage items.

First in line Customer Service to ensure things go smoothly.