rhianon chaos
Gilt Concierge Landing Page
Role Visual Designer
Tools Sketch, Photoshop, Invision & Zeplin
Platform Desktop & Mobile
Brief
Noir is the highest tier in Gilts loyalty program. The customers make up about 8% of Gilt's revenue since they purchase luxury goods in full price and are loyal.
The concierge team has no visibility on the site so the stakeholder asked me to design a landing page and an on-boarding experience for existing & new customers.
In addition, Working closely with copy & photography department to create content for the landing page.
Process :
Kick Off
Gathering requirements
from the Stakeholder
Speaking with the Concierge team to get more insights on the program.
Research
Competitive research
on other brands.
Brainstorming with the team ( Stakeholder, Concierge & Copy )
Content & Design
Working with Copywriter to set the tone of the program.
Provided direction to
the creative team on the photographs.
Created wireframes for desktop & mobile using sketch.
Build
After Presenting and getting approval for the layout and design.
Handing it off to dev to make sure it was implemented on desktop and mobile.
Onboarding
New & Existing Customers will receive
an onboarding email highlighting the benefits of the program.
They are prompted to fill out a form for a better personalized experience from their dedicated concierge.
Dedicated Concierge
After onboarding, they land on the
page where they see a quick bio of their concierge.
There are social icons giving them
easy access. This also helps create
a better experience for the user since
they can see who their concierge is.
