rhianon chaos
MoneyGirls Site Redesign
Role Art Direction, Visual Designer
Tools Figma, Photoshop & Illustrator
Platform Desktop & Mobile
Site Moneygirls.com
Brief
MoneyGirls is a source of financial advice aimed to empower young woman. They have a growing community with their social media & strategist program. They are expanding their services and are looking to launch an app.
They were looking to refresh their brand as their content and community continue to grow. I worked closely with the team ( Founder, Content Strategist, Developer & Social media and content managers ) to get a better understanding of the brand as well as what improvements I needed to make moving forward.
Old Site
After the brand refresh, I was asked to revamp the website. Since they are planning on
launching an app & updating their ambassador program, this would be a good time for
a visual design update.
Wireframes
Wireframes are a great way to help map out content and create hierarchy on the page.
It is helpful for the team to see so they can figure out what content to add or remove.
Final Design
Adding the brand colors and elements really brought the site to life.
Besides the visual facelift, we also wanted to make sure the landing page feels
exciting and informative.
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Takeaways
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The rebranding was the most challenging part, I wanted to make sure
I captured some of the feedback but also be confident in my design decisions.
It was also challenging because there aren't a lot of financial products that are aimed towards young woman. -
Collaboration is key and asking as much questions before design is helpful.